Everyone wants to have social media that can support their business. But very few can decode how to get people to buy a particular product. You can't just update content without a strategy and expect people to follow your Instagram account and convert those followers into customers.
Lukas Kurzmann, founder and CEO of Women's Best, said that the company's Instagram account now has an impressive 2.2 million followers growth. As a result, they are able to create multiple sources of income from converting that number of followers into customers.
Here are six key lists quoted directly from Entrepreneur and Luke Kurzmann:
1. Focus on the quality of your engagement with your audience
With the launch of Instagram's new algorithm, it has become very important for accounts to focus on engagement levels. Under the new algorithm, poorly engaged content is rarely shown. If your content is not interesting or not in accordance with the target achievement, then you need to change something in it.
The biggest hurdle is how to develop content styles that build engagement. Your creative team needs to find content that's so unique and quality that people want to be more involved in it or through other posts. This is one way that you can change engagement rates on your Instagram account - starting to post content that has the potential to invite more people to engage, is not just being liked.
2. Listen to feedback from the audience
When you start testing content ideas or ideas, listen to your audience and pay attention to the comments on each post. If someone takes the time to comment or message you - and they say they like what you post, move on with the theme and style.
Building that personal touch into each post, especially in the early stages, can help you gain solid growth traction. You can also take the time to like and reply to comments. It shows people that their involvement plays a vital role in your business. So, the next time you post content, they will most likely be involved with your account again. Take the time to build a strong relationship with your followers as their involvement will lead to more people getting to know your brand and company. This can drive a snowball effect in terms of growing the business you are developing.
3. Stay focused and specific on developing content styles
Kurzmann knows exactly what style of content and Instagram posts he wants his audience to see, and which ones will get the best engagement. This is because he understands his target audience. The strategy of first recognizing the target market is also often used in determining the type of Facebook ad or email marketing. There is no other way to be successful when managing a business than to know your audience deeply and accurately.
Once a successful content strategy is developed, many people try to expand and publish general content, thinking that it will attract more attention. You need to resist this temptation, because usually it will encourage readers to stop following your account. As a result, you will lose a lot of potential customers.
4. Identify the best time to post something
Statistically, there are peak times when more Instagram users are found online than others. Posting during this time leads to better engagement, as more people will see your post. Reliable marketers realize the potential to achieve this higher engagement by relentless testing. It can help your posts hit their goals every time.
Start experimenting with different posting times until you see patterns emerge and can identify peak times for posting content. Ideally, you can optimize these times and also identify what content attracts the most to your Instagram followers.
5. Always think about your followers
Kurzmann warns that selling tactics are one of the biggest mistakes people make against Instagram. Users have high negotiating power because they can unfollow you at any time. So as a content creator, you need to think carefully about what your followers want. Like influencers, you shouldn't post content that has the potential to be disliked. Doing so will distance you from a large audience, wasting the time and money you have invested in the platform.
6. Be consistent
Ultimately, your growth on Instagram requires posting content on a regular schedule and at the most optimal level of engagement. Setting a strict content calendar and committing to posting regularly is a must-do. If you are sporadic, losing your audience very quickly will be the most bitter consequences you may have. The more content you publish, the more data and information you can collect and analyze to determine what works and what doesn't.
Many brands post content every few days, and that's not enough. You have to be very active and consistent if you want to stand out from the competition. Competition on Instagram is at an all-time high, and there is no sign of it slowing down in the future. If you are not consistent with your posts, don't expect much to get the desired growth results.
