Tiktok has become a major draw on social media. Many social media users are familiar with TikTok's short videos. The video application from China has made great strides and gained popularity since it was released for Android and iOS in 2017. TikTok has established itself as “the world's leading destination for short-form mobile videos.”
The idea behind TikTok is to help people make short videos using smartphones, quickly and easily. TikTok allows anyone to produce millions of videos in great quality in a short amount of time, and at the same time cheap.
Until the end of 2020, or three years after launching on Android and iOS, TikTok is estimated to have 800 million active users around the world, as quoted from Tech Junkie.
Like other social media platforms, TikTok is currently not only a place for entertainment. With the number of users reaching hundreds of millions of people, TikTok also opens business opportunities for those who are observant of making money on the internet.
How do I "monetize" a TikTok account to make money? Here are a number of tips you can do to make money from TikTok, as summarized from Forbes.
Brand
Anyone who has taken a marketing class knows the basics, and this applies to many types of businesses. The basic question is who are you, and who has the potential to like the product (target market)? For TikTok, this means users need to have an overview of the type of product marketing video to post, and be consistent.
Post content that people want to watch
As on all social media platforms, becoming an influencer on Instagram, Twitter or TikTok takes a lot of effort. User content must be fresh, interesting, unique and updated. This means lots of new videos, every day.
Gather followers
This is perhaps the most important step, and the goal of performing the steps previously described. The best way to gain followers is to understand what your target "market" wants to see, and upload quality content for them several times a day, on a consistent basis. After gaining high popularity on TikTok, users can start monetizing and making money. There are 5 types of ways that can be taken to get that income.
1. Influencer Marketing
This term is familiar, and practice is similar across all social media platforms. Companies hire influencers to use their videos to promote their products / services, in hopes of generating sales.
2. Submission of Sponsored Content
Loren Gray, who earned $ 2.6 million last year with 45 million followers, landed a big deal with Revlon. It creates content for the company's TikTok account and Revlon-sponsored posts.
3. Branded Merchandise
Once a very popular TikTok star, users can create their own line of makeup products, such as Item Beauty, by Easterling.
4. Use fame to launch masterpieces
Baby Ariel, with 34 million TikTok followers, was the first individual to cross the 20 million follower mark on Musical.ly (now TikTok), and her fame has only increased from there. Ariels' fame led to offers from the Disney Channel and the Nickelodeon TV show.
5. TikTok Consultant
If you're an expert at all things TikTok, there are lots of people out there who need advice and guidance to take advantage of this app. Because it is relatively new, many people may be willing to pay for consultants who help them manage TikTok accounts and gain lots of followers.
